SEO Services – SEO Consultant
Search Engine Optimisation (SEO) What is Search Engine Optimisation? Well to put in a simplified context, it is the process of ensuring that your website can be found easier across the many different search engines including Google, Yahoo and Bing. The technology and methods used to create the most effective and ethical search engine friendly websites are themselves a science and an art that have been perfected here at Ranking Solutions LTD over the last in-depth and very busy 5 five years.
For any business worth its salt that has a website, if not for ecommerce or online shopping reasons then simply to advertise their products or services, they must consider how they wish their online presence to be found by others searching for their services and products. It really is pointless even considering investing money in having a website designed if you don’t consider to apply even the most basic SEO techniques.
Having the ability to expose your company to a global market of buyers and people searching for the information, advice products and services that you may offer is one of the most valuable commodities in todays marketing and advertising circles. Maintaining that ability to place your company or business on the front page of the major search engines is paramount, especially when you understand that a huge percentage of users, based on professional data collected, rarely continue past the first page of the search results displayed to them.
The whole process of ethical SEO is to generate a good stature of relevancy for your website. Obviously when individuals go to search for an item or company service, they want to be presented with targeted results that closely match what they are searching for. We provide you with the power to do this so your website is seen as being one with greater relevence than many of your compettitors by altering and optimising the content displayed on your website and the HTML coding, in addition to creating strong linking strategies, submitting your site to many directories, creating unique optimised content and much more to build your presence and to assist in boosting your position within the natural listings.
What exactly do we do?
A highly flexible service that, if carried out correctly, can form the majority basis of a business or company’s marketing campaign; SEO or search engine optimisation is tailored to individual circumstances. Acting as a standalone marketing tool for a business or charity wanting to create a successful marketing campaign, for example, the opening of a new store or the release of a new product or as mentioned part of an ongoing, nationwide or international marketing experience; SEO provides your website with the correct foundations to excel amongst the search engines.
Here at Ranking Solutions LTD, we have continuously helped redefine the most effective techniques used in creating the best methods of optimisation, offering bespoke services to a wealth of clients from all different industries. Many factors of a website can be manipulated and improved upon when carrying out SEO, providing an excellent basis for generating the targeted audience for your business. With Ranking Solutions LTD you can find peace of mind that your search engine optimisation campaign will prove to be as rewarding as you want it to be, projecting your company profile, products and services out to an audience actively searching for what you have to offer.
Offering the following within our SEO services, Ranking Solutions LTD provide a complete, comprehensive solution for you:
- Full professional website analysis and assessment
- Providing each client with the correct technical advice on the many different levels including the use of different coding and script usage, redirects and offering assistance on hosting.
- Creative content development to assist optimisation
- Keyword consultation, analysis and research to provide the most beneficial building blocks for your SEO campaign
- Impartial and unbiased SEO training to give you the complete understanding of the work we do, targeting the industries that will provide the perfect results that you are searching for.
Discussing your requirements with our specially trained team will ensure that your website receives the professional assistance it deserves.
On Page Optimisation
There are a lot of ways in which, collectively, search engine optimisation provides one of the best possible means of advertising online. It doesn’t just do this, or that. It is more elaborate and complex, hence the amount of work a good search engine optimiser will put into providing you with the results that work. Your website has an interior and an exterior, to explain further there is the obvious internal part of your site; the different pages that link together (or should) shopping carts and pages that can be accessed by navigation bars on the homepage.
On page optimisation is just one half of the SEO process, involving web design work to make your site more accessible, website development where coding and scripts such as html coding and the correct usage of headers, titles and meta keywords throughout, locating and correcting any stances of plagiarism (copied content) and creating a high calibre of optimised content to ensure the best relevancy for your site within the search engine results. With greater relevancy you will see increased traffic as you appear in higher search engine results under the targeted search terms you choose.
Needless to say, in this day and age of the internet, on page optimisation plays an important and key role in the effective marketing of many companies’s online marketing strategy, building the correct and most ethical ways to stay ahead of the competition.
Pay Per Click Management
Google and many other search engines’ fast track advertising solution, Pay Per Click advertising is designed to give you a temporary or permanent and efficient way to gain a first page presence via sponsored links upon the major search engines. Within our PPC Management solutions we carry out an in depth analysis to determine the correct and most beneficial keywords or ‘search terms’ that will bring traffic to your website. A cost effective and highly productive way to reach a selected audience, our professional Pay Per Click Management service ensures that you get the most from your budget, regardless of how much you have to spend. Thanks to our commitment and expertise in offering a tailored and bespoke advertising solution, we have the abilities to combine both SEO services and a customised PPC campaign to optimise your online presence.
Calculating the different factors involved in any Pay Per Click system, Ranking Solutions LTD have what it takes to best advise you on the right keywords to use, the most appealing advert content and headings to incorporate and offer a comprehensive and complete service that includes:
- Calculating your recommended budget
- Working with you to calculate the minimum cost per click per keyword
- Designing the most relevant and effective adverts to keep your costs low
- Providing in depth tracking statistics and analytics to show your traffic volumes and demographics amongst other informative criteria.
Furthermore, we have the tools to perform effectively within any industry and welcome all businesses whether large or small and work closely with existing accounts to lower monthly costs in addition to setting up new accounts for our customers.
In-depth AdWords knowledge: We are Google Adwords Professionals, we have been in the Pay Per Click Management industry for a while, we know Adwords like our own back yard.
Account setup: Setup services are available to get you started with Google Adwords and start promoting your business.
Campaign management: We monitor your ad and customer performance by reviewing keywords, bids and many other details and updating as needed to improve your campaign.
Customer support: Quality customer support via telephone and e-mail.
Performance reporting: Detailed reporting from us on your ad performance.
Simplified billing and payment: We can provide invoices on Adwords expenditure allowing you to keep track of your PPC spending.
Local Search Visibility
Giving local businesses the ability to boost their presence within their chosen areas, here at Ranking Solutions LTD we thrive on offering the best ethical practices to enable you attract local customers to your website. If you’re looking to improve your current audience then Local search Visibility is the solution for you. It may come as a surprise that approximately 80% of individuals using the internet to search for local businesses use Google Maps and with our help you too can achieve success using this helpful and handy marketing tool. A popular feature now on many mobiles with enabled internet browsing, Google Maps offers viable results fast when you’re on the move. Not confined just to Google, Yahoo and Bing also offer local search facilities, making it a highly effective and beneficial tool for your local business. Working for you not just locally but also on a global scale, Local Search Visibility is a solution that Ranking Solutions LTD constantly monitors to offer the most profitable results for our customers.
Search Friendly Design
Whatever your business or industry, whether you are a well established company or a new enterprise starting out for the first time, your online presence it critically important. Giving you the power to reach a targeted audience, incorporating a Search Friendly Design not only gives your website a professional look and feel but provides the potential to excel online. Having the resources to build up a completely bespoke and individualised web presence from conception to completion, our dedicated and expert team of website development and design consultants have the experience to fulfil your requests. When you choose Ranking Solutions LTD, you receive an aesthetically inspired website, designed to meet your requirements that also contains the correct and ethical On Page Optimisation work required t offer superior rankings within the natural organic search results. Below is a breakdown of just what we include as part of our service:
- On Page SEO
- Sleek and professional web design
- Only ever a single one-off payment, zero ongoing payments with only yearly hosting to pay
- We work on your design until you are happy with the results
- Up to date CMS (content management system)
- Securing of domain name and subsequent management
- As many email accounts as you require
- Flash Animation to bring a touch of class to your site
- Company branding and logo design
- Competitive and competent website hosting and expert support to assist you if ever you need us
- Full analytics or visitor statistics to provide an in depth understanding of your websites current audience
- Free Google Adwords Vouchers to use on CPC advertising
- Images and photography within your bespoke website design
Online Reputation Management
Having slanderous material and purposefully negative press written about your company or website on the internet, whether via forums or blog posts, can really have a detrimental effect on your company profile and reputation. Having such information written about you and your business, whether exaggerated or completely false, the negative impact on the amount of visitors to your site can be quite astounding. Here at Ranking Solutions LTD our Online Reputation Management solutions are designed to minimise the damage or harm that such incriminations can have on your success.
Using Ranking Solutions LTD to assist in restoring your good name and improve your online outlook is just another service we offer in our complete and comprehensive array of search engine optimisation tools. Reversing the damage done by others, our reverse SEO techniques and professional tactics enable you to breathe a sigh of relief once more.
Video Marketing - cut down 50%
Offering a professional and visual stimulant for your online presence, Video Marketing is rapidly becoming a key option for websites wishing to take on a successful way of advertising their products and services. The use of video material on websites provides your business with a voice, delivering a spoken introduction to a vast audience and presenting you as a company in a professional light. Considered to be a great strategy for marketing purposes, promoting your products and services and offering a level of interaction that is cost effective and highly bespoke, Video Marketing captures the attention of visitors more quickly and easily than content alone. Ranking Solutions LTD are proficient experts in applying the correct formats to your website and can vastly improve your traffic volumes by incorporating the latest in Video Marketing solutions today to turn casual internet browsers into purchasing customers for your business.
Article Submission
The use of articles submitted to news banks and informative websites has become a popular way to add extra strength to your online marketing campaign, providing itself as a valuable marketing tool to provide an excellent way to create purpose built back links to your website. Immediate and professional results are easily achieved with the right assistance, something we know and understand all too well here at Ranking Solutions LTD. Article Submission is a process that works as an ideal way to generate interest in your website, in addition to being a superb tactic to enhance naturally occurring organic search engine traffic to your website. Using select sites to publish your articles, Ranking Solutions LTD encourage strong links to be created for your site, giving you an even greater advantage over your competition.
Directory Submission
A key factor in any search engine optimisation campaign, the involvement of directory submissions for your website is critical. Directory Submission is, as you would imagine, the process of submitting your websites links to purpose built directories spread across the internet. The links that are created from applying your website to different directories are highly beneficial and work to provide strength for your online presence. Everything you do to promote your business online relies on the ability to build a successful website, which not only features excellent on page optimisation but also an exceptional cache of external linking strategies, designed to push you further up the natural listings. With our Directory Submission solutions, your site will flourish.
Press Release Distribution
Press Releases work in a similar way to article submission services, acting as another means of widening your advertising repertoire. Establishing successful back links to your website, Press Release Distribution methods, if used correctly, can and will prove to be a formidable addition to your advertising and marketing arsenal. Press releases are professionally written in a journalistic point of view and can be used in many ways to create interest indirectly towards products, services, news and events connected with your business or company. Ranking Solutions LTD work to produce high quality press releases to benefit your company, providing a solid and ethical addition to your online marketing campaign and complementing the current search engine optimisation processes that you have in place. Press Release Distribution techniques offered by us take quality press releases that are beneficial to you and redistribute them to many sites that are committed to advertising purposeful press releases, aiding your business further.
Classified Posting
Classified Posting works in a similar way to article submission or press release submissions for your company, acting as another great way to improve your online presence. In today’s busy and rapidly moving world, the majority of website owners want to do whatever they can to gain a positive reputation and relevancy across the major search engines. Many do depend on classified posting to increase their online sales, allowing a fantastic way to portray their individual brand awareness to their targeted audience. Proving to be a popular aspect of online advertising, more so in today’s world, the addition of involving classified posting services can make a noticeable difference to how you maintain your website online.
Copywriting
Let’s face it, if your website content is scattered with grammatical errors or badly written script, there is little hope of portraying the right image to potential clients visiting you online. Few understand the importance of correct application of content, whatever medium you wish to apply it to. Copywriting is a skill that if applied incorrectly can have a seriously detrimental effect on your websites performance. Here at Ranking Solutions LTD we excel in producing exceptional optimised content that not only creates the right image for your business but will also provide a formidable platform to achieving greater success within the natural listings across the search engines.
We follow a simple rule that ‘content is king’ and improvising the most beneficial, unique content for your website requires a certain skill and attention to detail that is in plentiful supply with Ranking Solutions LTD. Providing a professional presence for your targeted audience, a content rich website offers greater relevance over competing sites and bodes well with search engines to deliver a successful and aesthetically literary internet presence for you, your company and the products and services you supply.
Analytics
Developing a quick, convenient and professional way to monitor your websites performance is, as you can imagine, something all website owners find important. Having access to informative and effective website analytics not only allows you to understand where your traffic is arriving from but additionally gives you a full breakdown of visitor demographics, search engines used to find you, any offline advertising you use that enables visitors to type in your website address and so much more. Enabling you to collect important data about your website traffic volumes and then giving you the ability to compare results and analyse them, you can gain a very accurate picture of your online performance. All in all, Analytics provide an exceptional basis for targeting areas of your online advertising campaign that may need improvement, therefore helping you to maintain a professional and successful online presence that will generate the desired results for you. Ranking Solutions LTD offer advice and assistance so that you gain complete confidence when initialising Analytics for your website.