Frequently Asked Questions (FAQ)
1. Understanding Search Engine Optimisation and what it
does.?
2. What Ranking Solutions Ltd will do?
4. In what way can Ranking Solutions Ltd comfortably
optimise my website?
5. Do you offer any guarantees on your SEO services?
6. Do I need hundreds of links from other sites to gain
success online?
7. Can you tell me about Pay per Click Advertising?
8. When choosing Search Engine Optimisation, how long
before I can start seeing results?
Understanding Search Engine Optimisation and what it does.
The processes of search engine optimisation (SEO) are varied and combined offer your website a more efficient and relevant presence when wishing to reach a target audience that will be the most beneficial for you. Not simply a case of having the biggest and best website to rule over your competitors, if you don’t have the correct SEO techniques in place, your website is as good for you as a damp squib. Ok, from the top then, Search Engine Optimisation usually takes place in 3 stages and should be attempted only if you are confident that you know what you are doing to an extent.
The first step in SEO is to analyse the site itself. This includes looking at how the coding is set out, the layout of the page and how each page of the website links together. This process is called on page optimisation and is the perfect start to a great search engine optimisation campaign. Your website should be as relevant to your products as possible to ensure the best chances of being cached properly by the search engines. Titles, H1 headers, H2 headers and H3 headers (Meta tags) and Meta Keywords are chosen carefully to provide unique properties for every single page so that there is no repetition anywhere on your site or the internet. Page descriptions are written to aid optimisation and keep the individuality of each page.
Next is the page content. The one factor that must be addressed is content on a site, as you are probably aware that ‘content is king’ and is imperative in helping you gain high rankings on the search engines. Your page content must be unique as using any other content from another website, either your own or a random site will cause both your site and the other website to be penalised, resulting in a loss of rankings. You need to have good copywriting knowledge and the ability to script interesting and unique content to ensure maximum effectiveness.
Once all this is taken care of, there comes the linking strategies, both on page and off page links to boost your websites presence and strength across the internet. There are a number of ways in which this is achieved, however main applications such as directories designed to offer a good supply of backlinks, press releases and online articles are the best ways to create an excellent off page optimisation campaign. Following these pointers will allow you to boost your websites presence and with the help of a proficient and professional company such as Ranking Solutions Ltd, you can achieve the best for your website.
What Ranking Solutions Ltd will do?
Here at Ranking Solutions Ltd, we are dedicated to producing exceptional results for each and every one of our clients, committing ourselves to presenting the best ways to open your business up to the right targeted traffic that you want visiting your site. Not just offering one way to improve your rankings on the internet, Ranking Solutions Ltd perform several tasks designed to offer the maximum beneficial qualities of a good search engine optimisation campaign. What’s more is that with our long running success, knowledgeable background and great resources we have the power to give you the right opportunities to make the most from your online internet marketing campaign, however you wish to approach it.
Following a tried, tested and proven formula, here at Ranking Solutions Ltd we begin your SEO campaign by undertaking a full analysis of your website. We take a look at how your website is currently laid out, as website designs rarely consider or actively prep your site for search engine optimisation. Checking that the website coding and the ‘behind the scenes’ programming is set out properly, making relevant changes and improvements to ensure optimal conditions for your website’s performance are experienced. The main focus here is for us to actively make effective changes to website without changing the appearance and the existing layout. Apart from a scroll box that we place at the bottom of the page there are no amendments to your websites aesthetics.
We take our work seriously here at Ranking Solutions Ltd, delivering the right results by using the best techniques that are ethical, search engine friendly, cost effective and long lasting. Once we have prepared your website to work as effectively as possible, then begins the work on arranging the linking strategies that will assist in boosting the popularity of your site over the competition, as incorporating the correct linking strategies ensures
that a website is shown to be making the right efforts to be found online. Following Google’s strict guidelines, you can be sure that with our services
your site won’t disappear or become ‘sandboxed’ for having used any wrong or unsavoury techniques to direct the ideal targeted audience to your website.
Looking to the future, Ranking Solutions Ltd will provide you with a bench mark report charting the rankings for your website over the keywords that you choose to be optimised for. Then monthly, you will receive ranking reports to give you a continuous graph of how your seo campaign is working for you, enabling you to chart your success and allow us to make changes where necessary.
What is the price for SEO?
Surprisingly SEO is not as expensive as you would imagine and often far more cost efficient in the long term than using alternative methods of boosting your web presence online. Before you go into costing or begin to determine how much clever and ethical search engine optimisation will set your company back, you must determine what budget you can afford. With Ranking Solutions Ltd, you can be rest assured that our services are some of the very best currently available in the UK. Having the ability to produce the right results for our clients, following a 100% success rate, dedication and determination play a highly important role in deciding the ideal course of action for you and your company or business website.
Depending on various factors, such as the age of your domain name and any links you currently have in place as well as how generic your keywords are that you want to be found under, the amount you will pay can vary as we offer a fully bespoke and individual service to every customer. In any case you will be charged an initial fee to undertake the optimisation work and then a monthly fee for the upkeep, maintenance and the ongoing costs of keeping your website high up in the search engine rankings. Never think that the first offer you will receive will be the cheapest or the most expensive. Ranking Solutions Ltd offer the advice to get as much information from whichever provider you are browsing, asking to see examples of their work and if they
themselves have first page placements for strong keywords relating to their industry. If a SEO provider cannot give you good examples of their own
positions, it is more than likely they cannot offer the right service for you.
So shop around and be sure to properly investigate each service provider you encounter, don’t simply go for the first one you come across. Ranking Solutions Ltd have over 6 years experience in developing the right solutions to ensure that your website will have a positive and effective advertising experience with us. Taking into account the personal service that you receive when allowing Ranking Solutions Ltd to undertake an effective SEO campaign, you can be sure of a professional service that will provide you with the right marketing tools to boost your company’s profile and targeted audience. So determining what level of SEO campaign you wish to apply to your website, greatly affects the price you pay. However, spending money with Ranking Solutions Ltd means that you can be sure of a beneficial outcome that will leave you in good stead to be able to relax, sit back and let the experts work to make your website profitable for you.
How much does it cost?
All it takes for us to optimise your site here at Ranking Solutions Ltd is too call us or contact our team via our online form. We will then discuss with you exactly what you want to achieve when optimising your website, for example, your targeted audience, any particular demographics that you wish to incorporate and many other informative fields. When you use our services you can be sure of an exceptional, professional service, offering you an array of internet marketing solutions based on your requirements to give you a full and personalised package. When signing up with SEO with ourselves here at Ranking Solutions Ltd, your website will undergo a strict and full evaluation and analytical process, ensuring that we understand exactly what needs to be administered to make your website and your company’s relevancy profile blossom online. Taking your website and redesigning the back end, optimising it to provide an excellent platform for search engines to easily see the relevant potential of your site is what we do best. Creating effective and generous amounts of content to complement the other areas that we target in any SEO campaign, Ranking Solutions Ltd provide you with a site that not only operates better but also can be read easier by the search engine spiders.
Having selected the best ways in which to boost your websites potential onsite, we also provide an array of techniques and methods attributed to off page optimisation as well. Simply put, we harmonise the work we put into your website to develop complementary advertising for your website in other key areas away from the site itself. This can compromise of many different applications but the main way in which we undertake this is by using our vast array of linking resources in the form of directory submissions, press release sites and article banks. Our use of Social media applications is a move forwards that has shown great potential as the popularity of utilising such sites as Facebook and twitter.
Granting your website the right opportunities to gain desirable places online in the search engine results, you can be sure to be impressed by the level of commitment applied by ourselves here at Ranking Solutions Ltd. We provide you with some of the most exceptional ways in which to boost your
online rankings, placing you higher above the competition that what you had thought was possible and opening new gateways for your products and services.
Do you offer any guarantees on your SEO services?
With any respectable search engine optimisation company, the issuing of guarantees goes against Google’s strict guidelines and as we follow those guidelines as closely as possible to ensure maximum effectiveness of any search engine optimisation campaign that we provide, it would be unethical to guarantee particular rankings etc. We can say without a doubt that our methods and techniques have worked exceptionally well for our clients.
Boasting an impressive 100% success rate when optimising our clients websites, Ranking Solutions Ltd pull out all the stops when creating the perfect each engine optimisation campaign for businesses across the UK and abroad.
Our dedication and commitment to servicing the internet marketing needs and requirements of our clients is second to none and has always been our main focus. We are not so much a profit driven company but one that believes in offering a professional and beneficial service for countless businesses. We remain wary of competitors at all times and work to offer the most competitive prices for quality SEO services. Not issuing any guarantees may lead certain companies to look elsewhere but it is important to remember that if you choose a company that offers guarantees on ranking positions there is a strong chance that they may be incorporating black hat techniques or unethical methods to gain positions for you.
The result in choosing a company that uses negative ways in which to boost your rankings? Well quite simply, Google will pick up on these and penalise your website heavily, stripping your website of your rankings and sending you to a virtual ‘sandbox’ where resurrecting any past rankings can prove almost impossible. For the chance of making a fast advancement on your rankings, having a company use bad techniques on your website can have a long lasting detrimental effect. You would lose out on your targeted traffic, visitors and subsequently experience a drop in sales. A big price to pay for trying to cut a few corners or for trying to gain search engine optimisation for much less, you would be better placing your trust in an expert such as ourselves here.
Looking at our past success rate, the plentiful supply of genuine testimonials and the sheer amount of work we put into gaining the right ethical results for you and your website is in itself a testament to our ability to provide brilliant SEO services. Our assistance and eagerness to assist you is driven by the will and the need to succeed, and to give you the best chances of gaining predominantly greater rankings upon the search engine results. We care for all of our customers, offering a wide and varied selection of different products to help boost your online awareness.
Do I need hundreds of links from other sites to gain success online?
Well in essence the more links you have in place for your website then the greater relevance it can generate. Backlinks on your site are collated and read by the search engines and stored in memory so that if someone is searching for your products or services then the search engine will place your website with a greater relevance than others. It is with using this theory that links prove to be beneficial for a successful seo campaign. However you cannot simply rely on links alone to make search engine optimisation success a reality for your website. It takes so much more than simply building links.
One thing that you must be vary of is the use of correct linking strategies and where you must place links in order for them to be effective and not drain strength away from your site. Wherever possible, you must try to use links from strong sites that are designed to offer good links without being detrimental in any way for your website, you can opt to exchange links with websites that revolve around the products and services that you offer,
such as florists and wedding venues, corporate hospitality companies exchanging links with chauffeur driven limo companies, etc.
Too many links can be bad for you though, especially if your website is underachieving because it is poorly or under optimised; for an example consider an average, ordinary used family car that gets fitted with Nitrous Oxide, a gas that is injected into the engine to produce a brief but massive increase in power. Without making adequate changes and improvements to your car’s engine, brakes, tyres, wheels and countless other things, you are going to experience severe problems (if you don’t blow yourself up in the process!). Ensuring you get the right linking strategies in place without first undertaking the basic checks on your site will have the same effect of leaving you with a site that just won’t benefit properly from many links.
In any way, shape or form, links can provide a vital part in a successful online advertising campaign and having the right access to genuine link building solutions can mean all the difference when optimising your website. Ranking Solutions Ltd are reliable professional website optimisation
and SEO specialists who can deliver the right results time after time when you need to direct the right traffic through to your website. Call our team
today for more help and linking advice today.
Can you tell me about Pay per Click Advertising?
In its simplest form, Pay Per Click advertising (PPC) or Cost Per Click advertising (CPC) is an additional way to gain a high ranking presence upon the search engines and websites that incorporate Google’s ‘Ad Sense’ technology. Advertisements that are listed within the search engine results and websites within Google’s content network can comprise of either text based ads, image ads and ads with interactive content or video clips. Although you will only find text based advertisements within the search engine results, the other formats can be seen in a variety of locations online.
So, Pay per Click advertising can be found almost anywhere online but the majority of traffic sourced by using the text format can be attributed to the major search engines such as Google, Yahoo and Bing. There is a rising interest in PPC advertising as a way to gain instant results that can be tailored to your specific needs and requirements. Although not as beneficial and effective as SEO, a PPC campaign can compliment search engine optimisation beautifully, providing the initial brand awareness for your business whilst your seo campaign kicks in.
Creating an effective Pay per Click ad campaign can be daunting if you have never attempted it before and to have a really successful campaign you need to have a good understanding and knowledge of the overall process; setting up and maintaining a proficient and beneficial ad words campaign. For many
businesses they have had continued success purely by having their CPC advertising in place for many years, having fine tuned their campaign to meet
their requirements and to perfect the right methodologies that will work best for them.
For them the necessity for other means of advertising may not be as important to them as for you and many other companies out there, however they
cannot be guaranteed of maintaining a particular position using CPC or PPC advertising. What happens is that this form of advertising, although being
instant and beneficial, is built around a bidding system. It is this bidding system that allows a competitive edge to be incorporated into adverts found
online such as Google AdWords. Basically you can bid for particular keywords or key phrases, and regarding on the relevancy of your advert content, your
advert title and the landing page that the advert will link to, determines a quality score. The higher the quality score the more cost efficient your
maximum CPC bid.
When choosing Search Engine Optimisation, how long before I can start seeing results?
What you have to understand is that Search Engine Optimisation is not an instant fix and takes time to come into effect. However once operational
and working well for you, the results really are worth the wait, providing your website with a bespoke tailored audience who are actively searching for
products and services that you offer. In most cases here at Ranking Solutions Ltd we take a positive and professional approach to making the time scales as short as possible to get your campaign off to a great start as soon possible.
There are different factors that determine how quickly search engine optimisation can begin working for you. One of the main points is your domain
age, having a website that has matured for a number of years, regardless of the search engine positions that you have held or maintained (or haven’t).
Older website domain names offer a better platform on which to build your SEO campaign and can be a valuable commodity in gaining efficient search engine
optimisation results in the shortest time. The right seo campaign cannot be rushed however, if you are using ethical measures such as the techniques in
place here at Ranking Solutions Ltd.
It has taken years of dedication and hard work to develop the ethical and individualised methodologies that can be found when calling upon us to
carry out your clever and precise Search Engine Optimisation campaign. In the 6 years we have been operational, Ranking Solutions Ltd have researched and paid strict attention to detail to ensure that when your campaign begins to work for you, you receive the best from your SEO. Working to keep the waiting
time down to a minimum, in some cases seeing positive results within the space of a month and on rare occasions sooner than that, we tackle the
obstacles and push forward to allow our services to assist you as soon as is humanly possible.
If utilising Pay per Click advertising as a means of bridging a gap whilst your SEO kicks in, you can rest assured that your presence will be displayed online from the moment you sign up with us and is an optional advertising perk that can be continued or stopped the minute your keywords within the natural listings take effect. If you are targeting a local area or have very niche or targeted keywords that you wish to optimise your website for, these factors can also determine how quickly search engine optimisation takes to start working for you.